Branding Identity & Brand Architecture Development. The primary requirement of any new business is to create a distinctive identity – name, typographic and iconography logo. The brand architecture is the brand guideline detailing narrative of dos and don’ts on the logo usage; fonts; colors; importance of branding when used alone and when collaborated with other companies; framework for all visible communication elements like office interiors, stationery, advertising templates, website design, e-mailer pattern, uniforms etc. Having a strong identity is the foundation to establish any successful brand.